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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

How to Produce Epic Content by Conducting Epic Interviews

Bernie Borges  (Vice President Global Content Marketing, iQor)

Date: Thursday, September 30

Time: 2:45pm - 3:15pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Interviewing subject matter experts is one of the most effective ways to create epic content. Yet, interview skills training hardly exists, except in journalism school. In this session, I will explain the master interview technique I have developed in the last decade to produce epic content. I'll cover. 1. Selecting the interview subject. 2. Preparing for the interview. 3. Conducting the interview. 4. Producing the MASTER content piece. 5. Atomizing the content for omnichannel distribution. 6. Compensating the interviewee (not monetarily). 7. The hidden secret to the long term value of interview-based content.

Takeaway

  • Discover where you can use interviewing in your content strategy.
  • Conduct more effective interviews that result in epic content.
  • Become known, respected, and sought after for your interviewing skills.
  • Develop omnichannel content that is budget-friendly.
  • Measure the impact of interview-based content versus non-interview-based content.



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