View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.
Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!
Kenneth Kinney (Podcast Host / VP of Marketing and Digital Strategy, A Shark's Perspective / Ai Media Group)
Date: Wednesday, September 29
Time: 11:00am - 11:30am
Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!
Track: Demand Generation/Sales Enablement
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Every business wants more leads and sales. To get the results you want, you need to have a plan that not only works together with your other marketing and advertising efforts, but also truly benefits your customers. Aligning messaging and breaking down silos with marketing and sales teams, your call center, and third-party agencies can make or break campaigns and brand efforts. Developing the right strategy with the right goals, research, outline, promotion, and attribution are keys to content for stellar lead generation.
