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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

How to Maximize Content to Perform Like a Sales Force

Kenneth Kinney  (Podcast Host / VP of Marketing and Digital Strategy, A Shark's Perspective / Ai Media Group)

Date: Wednesday, September 29

Time: 11:00am - 11:30am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Demand Generation/Sales Enablement

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Every business wants more leads and sales. To get the results you want, you need to have a plan that not only works together with your other marketing and advertising efforts, but also truly benefits your customers. Aligning messaging and breaking down silos with marketing and sales teams, your call center, and third-party agencies can make or break campaigns and brand efforts. Developing the right strategy with the right goals, research, outline, promotion, and attribution are keys to content for stellar lead generation.

Takeaway

  • Understand the real customer journey across all of the noise and touch points that customers see.
  • Learn to better align internal teams and external agencies to change the way content is delivered and measured.
  • Produce more effective content across all channels that provides a higher lift in leads and sales as well as a better customer experience.



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