NOW AVAILABLE
ON DEMAND
October 21-23, 2024
San Diego, CA
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
How To Make Your Leadership Team Superstars
Michael Weiss (SVP Sales & Marketing, MEDL Mobile)
Location: Room 29CD
Date: Wednesday, October 23
Time: 10:10 am - 10:50 am
Pass Type: All Access, Main Conference, Main Conference Plus, Digital, Wednesday Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Big Ideas
Vault Recording: TBD
Audience Level: Intermediate
An influential CEO or Founder is charismatic, confident and engaging. They lead by example with passion and vigor. The greatest leaders share their philosophies, their wisdom and articulate their ideas inside and outside the company. They are a figurehead, a symbol - they embody the brand. This session will focus on how to use a content marketing strategy to take your CEO to the next level. Be it a blog, a vlog, a book or speaking engagements, we will explore the tactics, the channels and ways to make your Leadership Team the stars they deserve to be.
Takeaway
- How to convince your Leaders to identify and embrace a public image
- How to tap into and focus on your Leaders secret sauce
- WHAT story will your Leaders tell - what’s their superpower?
- How to create value and not just fluff
- How to spread the message in-house as well as in the public eye