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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

How to Make Anything Cool

Adam Ritchie  (Principal, Adam Ritchie Brand Direction)

Hailey Cassidy  (Global Branding & Digital Marketing Leader, Americhem, Inc.)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Every get a pang of jealousy watching your marketing peers in sexier industries? We've got the antidote to content envy and will show how teams have taken seemingly sterile, industrial or commoditized products and services — and in one move — turned them into the most fascinating, headline-grabbing projects you can imagine. Then we'll equip you to do it.


  • Take something categorically uncool and make it interesting as hell to its target audience
  • Spot the common threads running through different industries which have elevated their content to cool
  • Reverse-engineer inspiring case studies both created and spotted by the presenters
  • Practically apply the process for making anything cool
  • Come away with at least one immediately applicable campaign concept for their own brands