NOW AVAILABLE
ON DEMAND
October 21-23, 2024
San Diego, CA
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
How to Maintain Authenticity in the Age of AI
Jeff Coyle (Co-founder, MarketMuse)
Location: Illumination Stage
Date: Tuesday, October 22
Time: 10:20 am - 11:00 am
Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Content Strategy
Vault Recording: TBD
Audience Level: Intermediate
Marketing teams are under pressure to drive efficiency everywhere. It's easy to turn to shortcuts in the content process and use AI to create and repurpose content.
It feels great at first – more content gets out the door faster. But the chance of long-term positive impact is lower if the right foundation isn't in place.
To see ROI from your content, every piece needs to have a purpose aligned with a strategy and be high quality and authentic.
Join this session with Jeff Coyle, Co-founder of MarketMuse, to learn how to scale content production without sacrificing quality.
Takeaway
- Why you need a strategy to guide every content decision
- How to keep your business strategy and outputs aligned
- Inject personalized data to align your query with your content strategy
- How to incorporate expertise in your AI process