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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

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How to Leverage Your Existing Marketing Programs and Content to Enable Your Sales Team

Pam Didner (Author, Effective Sales Enablement)

Location: Room 20

Date: Tuesday, September 3

Time: 1:00pm - 4:00pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Sales and marketing, in practice, can seem like they’re at odds, with different goals and priorities. In the past, the differences were manageable because these two groups didn’t overlap very much. As boundaries between different functions evolve and merge through technology integration, marketing’s role can be expanded to:

- Identify digital marketing elements that can be part of the sales discussion.
- Brainstorm specific marketing programs that can aid sales negotiations.
- Integrate sales and marketing tools through account-based marketing.

Technology offers unique sales enablement opportunities to various digital marketing programs. During this workshop, Pam Didner, author of Effective Sales Enablement and Global Content Marketing, will show you how to identify and incorporate these sales enablement opportunities into your marketing campaigns and elements. She will also share creative ways to help you expand your sales support efforts. After the workshop, you will be able to:

  • Evaluate your digital marketing channels with sales mentality in mind
  • Possess the key elements to drive brainstorming with sales teams
  • Understand the collaboration process needed to drive account-based marketing (ABM)