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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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How to Integrate Content Marketing With TV Commercials, PR, and Sponsorships

Jesper Laursen (Founder, Native Advertising Institute and Brand Movers)

Location: Atrium Ballroom A

Date: Thursday, September 5

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Advanced

Vault Recording: TBD

Audience Level: Advanced

Content marketing is just one of several tools in a company's marcom toolbox - CMOs are desperate to make their tools work together. In this session you'll learn just that - how to tie content marketing tactics together with TV commercials, sponsorships, and PR in a way that will deliver so much more bang for the buck.

Takeaway

Participants will walk away with:

  • An overall understanding of how content marketing can be integrated with other tactics such as PR, TV commercials, and sponsorships
  • Real-life cases
  • A step-by-step framework to make this happened
  • And advice on how to break down the marcom silos to make it happen