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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

How to Improve Content Efficiency and ROI

Jeff Coyle  (Chief Strategy Officer and Co-founder, MarketMuse)

Date: Wednesday, September 14

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content ROI

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Do you really know how your content performs? If one piece doesn't perform well, the cost of every piece of content increases. What is the true cost of that content? (Hint: it's not just cost per word.)

Join this session with Jeff Coyle, Co-founder and Chief Strategy Officer of MarketMuse, to learn a framework that ensures each piece of content drives the impact it should so you can maximize your investment.


- Explain the "why" behind every piece of content and your overall strategy
- Drive operational effectiveness to increase the amount of high-quality content and ensure each piece has a specific purpose
- Calculate the true cost of content by understanding the explicit and hidden costs
- Increase efficiency rate through content optimization
- Build content that tells the story that you're the expert on a topic