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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

How to Improve Content Efficiency and ROI

Jeff Coyle  (Chief Strategy Officer and Co-founder, MarketMuse)

Location: Room 4

Date: Wednesday, September 14

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content ROI

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Do you really know how your content performs? If one piece doesn't perform well, the cost of every piece of content increases. What is the true cost of that content? (Hint: it's not just cost per word.)

Join this session with Jeff Coyle, Co-founder and Chief Strategy Officer of MarketMuse, to learn a framework that ensures each piece of content drives the impact it should so you can maximize your investment.


- Explain the "why" behind every piece of content and your overall strategy
- Drive operational effectiveness to increase the amount of high-quality content and ensure each piece has a specific purpose
- Calculate the true cost of content by understanding the explicit and hidden costs
- Increase efficiency rate through content optimization
- Build content that tells the story that you're the expert on a topic