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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

How to Grow Success When You Don't Have Many Hands on the Content Marketing Deck

Ann Gynn  (Consultant and Owner, G Force Communication)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Half of B2C and 52% of B2B marketers in CMI's 2020 research report having small or one-person marketing/content marketing staff serving the organization. How can you do it all? You can't, but you can maximize your resources to deliver an effective content marketing program with this step-by-step approach. And increasing content marketing value's to your brand can spell bigger budgets in the future.

Takeaway

  • Learn how to simplify your documented content marketing strategy into a one- or two-page document.
  • Explore simple workflow processes to ensure everything is tracked and accessible (something that often gets lost when only one or two people are involved.)
  • Learn how to take get the most out of the content you're creating through repurposing, curating, and simple tweaks/updates.
  • Identify opportunities to gather resources beyond your internal content team (i.e., subject matter experts, guest bloggers, internal non-marketing content creators). And don't forget about tech tools available (both free and fee).
  • Know what's most important to measure and how that may spark a budget increase in future years.
  • Walk away with a practical understanding of how-to implement big content marketing success with a little team.



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