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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

How to Grow Success When You Don't Have Many Hands on the Content Marketing Deck

Ann Gynn  (Consultant and Owner, G Force Communication)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Can a small or one-person content marketing team do it all? Nope. But you can maximize your resources and still deliver big content marketing success. Learn how to simplify your documented content marketing strategy, get the most out of the content you’re creating, and identify resources beyond your internal team.

Takeaway

  • Learn how to simplify your documented content marketing strategy into a one- or two-page document.
  • Explore simple workflow processes to ensure everything is tracked and accessible (something that often gets lost when only one or two people are involved.)
  • Learn how to take get the most out of the content you're creating through repurposing, curating, and simple tweaks/updates.
  • Identify opportunities to gather resources beyond your internal content team (i.e., subject matter experts, guest bloggers, internal non-marketing content creators). And don't forget about tech tools available (both free and fee).
  • Know what's most important to measure and how that may spark a budget increase in future years.
  • Walk away with a practical understanding of how-to implement big content marketing success with a little team.



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