Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

How to Grow Success When You Don't Have Many Hands on the Content Marketing Deck

Ann Gynn  (Consultant and Owner, G Force Communication)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Can a small or one-person content marketing team do it all? Nope. But you can maximize your resources and still deliver big content marketing success. Learn how to simplify your documented content marketing strategy, get the most out of the content you’re creating, and identify resources beyond your internal team.


  • Learn how to simplify your documented content marketing strategy into a one- or two-page document.
  • Explore simple workflow processes to ensure everything is tracked and accessible (something that often gets lost when only one or two people are involved.)
  • Learn how to take get the most out of the content you're creating through repurposing, curating, and simple tweaks/updates.
  • Identify opportunities to gather resources beyond your internal content team (i.e., subject matter experts, guest bloggers, internal non-marketing content creators). And don't forget about tech tools available (both free and fee).
  • Know what's most important to measure and how that may spark a budget increase in future years.
  • Walk away with a practical understanding of how-to implement big content marketing success with a little team.