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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Michele Linn (Founder, Mantis Research)
Location: Room 3
Date: Wednesday, September 14
Time: 12:20 pm - 12:50 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Management & Optimization
Session Type: Session
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
What if you could take one project and turn it into an (almost) endless stream of content?
Imagine videos, blog posts, webinars, social media posts and more.
This is possible if you conduct one (great) survey and have a plan in place on how you can repurpose and reimagine that content in multiple ways.
In this session, you'll learn how to create a lot of content from one survey-based original research project.
You'll leave with lots of examples and a solid plan on how to build a survey from the ground up and use your data and insights in multiple ways.
- How to ask (non-borning) survey questions that will be a jumping off place for editorial
- The key to launching your research
- The process you can follow to get a steady stream on content ideas from one project
- 15 formats you can use when repurposing your research
