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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

How to Get a Year's Worth of Content From One Survey

Michele Linn  (Founder, Mantis Research)

Location: Room 3

Date: Wednesday, September 14

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Management & Optimization

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

What if you could take one project and turn it into an (almost) endless stream of content?

Imagine videos, blog posts, webinars, social media posts and more.

This is possible if you conduct one (great) survey and have a plan in place on how you can repurpose and reimagine that content in multiple ways.

In this session, you'll learn how to create a lot of content from one survey-based original research project.

You'll leave with lots of examples and a solid plan on how to build a survey from the ground up and use your data and insights in multiple ways.


- How to ask (non-borning) survey questions that will be a jumping off place for editorial
- The key to launching your research
- The process you can follow to get a steady stream on content ideas from one project
- 15 formats you can use when repurposing your research