Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

How to Evolve with the Evolving Search Landscape

Katie Pennell (Senior Content Marketing Manager, Nina Hale)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

The way people search continues to evolve, so it's no surprise Google's capabilities are following suit – to meet the intent of users, Google is rapidly changing the search results types that populate its pages. For brands, this is bringing new challenges to the world of content and SEO. And it's more important than ever to not only understand the different result types, but learn how to incorporate them into content planning and measurement processes to drive long-term success.

Takeaway

- Learn how the search landscape has evolved and where it is be going
- Learn how to interpret the intent behind your audience's search behavior
- More importantly, learn how to structure content to meet intent with relevant content
- A quick look at how content can support paid in this new intent-driven search world
- How to rethink your metrics to make sure you're giving your content the credit it deserves