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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

How to Engage a Target Audience: Women + Money

Diane di Costanzo  (Chief Content Officer, VP/Editorial Director, Foundry 360)

Location: Hall C - Market Muse Theater

Date: Wednesday, September 14

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Agency Strategies

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Every financial-sector company wants to do a better job talking to women about money. The industry knows it was late to the game in terms of engaging women. Historically, this was a societal issue more than an industry sector problem; a woman couldn't even get a credit card in her own name until 1974! Regardless, financial brands know they need to catchup. Foundry 360 recognized the white space around women and money—and filled it with Millie, inviting Synchrony Bank to join us as our exclusive launch sponsor. The editorial brand highlights strong female leaders, 'how to' guides and much more, all while driving to Synchrony's O&O channels for additional content. As an innovative print magazine with a targeted audience, Millie bridges the gap and advocates for women across all aspects of money, including investing, saving, spending, salaries and more. Hear firsthand from the brand's founders and launch sponsor.

Takeaway

• Hear both client and agency perspectives on content marketing and learn the innovative thought process behind addressing a specific audience • Learn from content marketing experts on implementing a successful strategy from ideation to completion • Understand how to make the most of existing relationships, and create mutually beneficial content • Meet our incredible team and have fun!



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