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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

How to Embed "Content Thinking" Into Every Area of Marketing (and the Business)

Ali Orlando Wert  (Director, Marketing Strategy, SmartBugMedia)

Location: Grand Ballroom A

Date: Wednesday, September 14

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - General

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Content marketing has quickly established its rightful place as one of the most strategic functions of marketing. And yet, too many content marketers find themselves put in a box within the larger marketing team: writing blogs, cranking out campaigns, fulfilling orders from the sales team.

But content marketing is so much more than writing blogs. From product marketing and demand gen to corporate comms and events, where does content marketing fit? And how do we infuse strategic content thinking into all areas of marketing?

In this session, learn how you can add value and accelerate marketing results by embedding "content thinking" throughout marketing—and the organization!


- Learn how content thinking can unify the entire marketing team and strategy
- Hear how content-driven campaigns can fuel demand generation, the right way
- Discover how to bring content strategy into already-established teams
- Get ideas for adding a content perspective to all types of marketing initiatives