Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

How to effectively work with journalists to gain increased visibility for your content and stories

Michelle Garrett  (Consultant , Garrett Public Relations)

Location: Grand Ballroom A

Date: Thursday, September 15

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - Intermediate

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

When it comes to working with journalists to gain interest in your content and story ideas, many are in the dark. Journalists are dwindling in numbers, but the number of people pitching them only seems to be growing. For example, it's estimated there are six public relations practitioners for every journalist . In this environment, what can you do to stand out? What are the best practices for reaching out to reporters? What tools can you use to help you get their attention? How can you develop the relationships that will help you land media coverage? We'll address these points and more in this 20-minute session that will provide strategies, tips and tools so that you can make the most of every piece of content you create.


You will learn:
1) The best techniques to reach journalists in today's noisy environment where it seems everyone is trying to get their attention.
2) How you can create a pitch that stands out in the sea of pitches a journalist receives each week.
3) Tools you can use to help you research and engage with journalists.
4) How to leverage social media to help.
5) Tips provided by journalists themselves to help you increase your odds of getting noticed.