Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

How to earn attention and trust when everyone is tuned out

Tim Washer  (Comedy Writer/Producer, Ridiculous Media)

Date: Thursday, September 15

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Creation & Development

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Decision fatigue and polarization have closed off customers' minds to listening to anyone. In this environment, the most powerful way to cut through the noise is to connect through humor and humility.
- How do brands accomplish this without losing credibility?
- How do they create a messaging strategy that will open customers' minds to consider a different solution?
- How do they create a sustainable content production plan on a covid-adjusted budget?


1) Learn to apply improv principles to reignite creativity in this risk-adverse season.
2) Understand TV comedy writing shortcuts to create content that earns trust through laughter and empathy.
3) Become an idea factory and win approval from the suits.