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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

How to drive revenue with podcasts and networking

Cassio Politi  (Founder, Tracto)

Location: Room 23

Date: Wednesday, September 14

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Demand Generation

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Podcasts are not only a way to build a loyal audience, but also to provide an opportunity to foment relationships with interviewees in companies you want to attract.

By creating an interview podcast for your organization, you are able to open doors in players from your industry. Thus, you not only promote a channel with quality content, but also a sales funnel with very qualified leads.

In this session, you will learn how to structure a process using tools such as LinkedIn (for invitations), PipeDrive or similar (for control of invitations), email and others.


  1. Inviting a C-level or manager to participate in your podcast is an effective way to create trust.
  2. You need a sales management (with a funnel) to organize your interviews. The more your process is professional instead of artesanal, the better your results are.
  3. Take your time properly. It's not about selling. It's about building trust first.
  4. Be careful: your podcast's quality matters a lot. No one wants to be part of a poor episode. So, make sure your show is excellent.