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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

How to Develop a B2B Influencer Marketing Program That Actually Works

Lee Odden (CEO, TopRank Marketing)

Date: Tuesday, September 3

Time: 1:00pm - 4:00pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Vault Recording: TBD

Diminishing organic social reach, distrust of brand marketing and information overload makes reaching and engaging today's B2B buyer harder than ever.

Influencer marketing is on top of the marketing trends lists for top tactics in 2019, but most B2B brands are still experimenting or simply don't know how to identify, engage, and activate influencers.

To evolve your influencer marketing to the next level, you'll need a plan. This interactive workshop led by one of the top influencer marketing experts in the marketing world will help attendees learn:

Takeaway

  • How top B2B brands attract, engage, and convert with influencer partners.
  • Where influencer collaboration can have the most impact for your company and customers.
  • A framework for integrating influencers in content marketing programs.
  • How to align influencer marketing goals with measurement.
  • Options for paid influencer marketplaces vs. DIY influencer marketing platforms.