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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

How to Deliver Rockstar Content Marketing Results that Win Hearts, Minds & Resources

Amanda Todorovich  (Senior Director, Content Marketing Director, Cleveland Clinic)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Keynote: Lessons From CCOs

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Learn how Cleveland Clinic's content marketing team has dominated the healthcare industry for the last 7 years - growing their team from 3 to 30. Amanda Todorovich is a rockstar senior content marketing leader who will share tips, tricks & secrets for generating measurable impact with your content as well as how she helped turn her department into a revenue-generating powerhouse.

Takeaway

  • Data-driven content decision-making is a critical driver of success. Learn what data matters and how to use it to put your content to work.
  • Continuous iterative improvements & optimizations add up to big results. Hear how Amanda's team tries to "beat yesterday" with their culture and approach to content marketing.
  • Earning the trust and respect of senior leadership for the content marketing function is challenging. Hear how and why Cleveland Clinic's senior leadership is bought into content.



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