Content Marketing World is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download Mobile App

How to Define and Document Your Brand Voice

Erika Heald (Consultant, Erika Heald Consulting)

Location: Room 3

Date: Thursday, September 5

Time: 1:45pm - 2:30pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Writing Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

A thoughtfully-crafted brand helps your company stand out from its competitors. A well-defined brand voice is central to bringing that brand to life. Without it, you're engaged in a race to the bottom based on price. And no one wants that!

In this session, you'll learn how to define your brand's personality and distill it into a brand voice chart.


In this session, you will learn how to:

  • Describe your brand's personality and how it is different from your competition
  • Understand how to translate that personality into brand voice attributes
  • Document how those voice attributes come into play when it comes to creating content for your brand