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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

How to Define and Build Your Content Marketing Strategy

Michael Brenner  (CEO, Marketing Insider Group)

Location: Room 6

Date: Tuesday, September 13

Time: 1:00 pm - 3:00 pm

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Workshop

Audience Level: Beginner/New to the Industry

Vault Recording: TBD

Audience Level: Beginner/New to the Industry

Content marketing is a huge buzzword. But what does it really mean for your business? And how do you find the resources and budget to execute a content marketing strategy today?

In this workshop, leading marketing expert, Michael Brenner will discuss the seven key factors to content marketing success, and outline a road map that any business can follow to reach, engage, and convert new buyers.

Takeaway

At the end of this workshop, you'll be able to:

- Understand the core components of a content marketing strategy
- Implement each of these for your business to document an effective content marketing strategy
- Define key metrics to measure the success of your content marketing programs
- Walk away with a documented content marketing roadmap specific to your business



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