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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Michael Brenner (CEO, Marketing Insider Group)
Location: Grand Ballroom B
Date: Tuesday, September 13
Time: 1:00 pm - 3:00 pm
Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only
Session Type: Workshop
Audience Level: Beginner/New to the Industry
Vault Recording: TBD
Audience Level: Beginner/New to the Industry
Content marketing is a huge buzzword. But what does it really mean for your business? And how do you find the resources and budget to execute a content marketing strategy today?
In this workshop, leading marketing expert, Michael Brenner will discuss the seven key factors to content marketing success, and outline a road map that any business can follow to reach, engage, and convert new buyers.
At the end of this workshop, you'll be able to:
- Understand the core components of a content marketing strategy
- Implement each of these for your business to document an effective content marketing strategy
- Define key metrics to measure the success of your content marketing programs
- Walk away with a documented content marketing roadmap specific to your business
