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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

How to Define and Build Your Content Marketing Strategy

Michael Brenner  (CEO, Marketing Insider Group)

Date: Tuesday, September 28

Time: 1:00pm - 3:00pm

Pass Type: Main Conference Plus, All-Access Pass - Get your pass now!

Session Type: Workshop

Vault Recording: TBD

Content marketing is a huge buzzword. But what does it really mean for your business? And how do you find the resources and budget to execute a content marketing strategy today?

In this workshop, leading marketing expert, Michael Brenner will discuss the seven key factors to content marketing success, and outline a road map that any business can follow to reach, engage, and convert new buyers.

At the end of this workshop, you'll be able to:

  1. Understand the core components of a content marketing strategy
  2. Implement each of these for your business to document an effective content marketing strategy
  3. Define key metrics to measure the success of your content marketing programs
  4. Walk away with a documented content marketing roadmap specific to your business



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