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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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How to Craft Addictive Email Content

Liz Willits (Senior Content Marketing Specialist, AWeber)

Location: Room 1

Date: Wednesday, September 4

Time: 2:00pm - 2:45pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: Beginner

Vault Recording: TBD

Audience Level: Beginner

Email generates the highest ROI of major marketing channels, but the inbox is a crowded place. To stand out, you need to craft content your subscribers can't resist.

In this session, you'll learn how to use strategies from today's top marketers to write emails that will get your audience to open, click, and convert.


  • Find out how long your email content really should be
  • Discover the three most important emails you'll ever send to your subscribers
  • See how the experts craft irresistible subject lines
  • Study real-life examples of emails that get open rates above 60% and click-through rates above 30%
  • Learn a little-used trick to boost your open rates