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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

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Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

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How to Conduct a Social Media Audit That Helps Your Community Thrive

Erika Heald  (Consultant, Erika Heald Consulting)

Location: Room 6

Date: Thursday, September 30

Time: 2:00pm - 2:30pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Social Media

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Konvert
Track Sponsor

While it is important to measure the growth and engagement of our social platforms, only benchmarking ourselves against our past performance can cause us to miss out on the opportunity to provide an exceptional experience to our online communities. By conducting a social media audit, you can better understand what your community expects from you, where there are gaps, and where your time will be best spent.

Takeaway

  • A framework for a social media audit
  • Examples of what to look for with competitor benchmarking
  • Tools to uncover social engagement with your content and your most engaged community members



FOLLOW CONTENT MARKETING WORLD ON SOCIAL