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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

How to Build and Nurture Kick-Ass Content Marketing Teams

Monica Norton  (Head of Content Marketing, Yelp)

Location: Room 3

Date: Thursday, September 15

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Teams & Culture

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Content marketing is a team sport. But how do you hire and cultivate a winning team? Learn the best tips from a content pro who has been both a member and a leader of high-performing content and editorial teams. We'll cover how to design and structure a team to suit your current—and future—needs, how to approach the recruiting and hiring process, and how to manage your team for both maximum productivity and job satisfaction—no, job happiness. We'll go beyond the conventional "team culture" wisdom and get into less flashy best practices that actually work.

Watch a session preview here.


- Learn how to figure out who you need to hire now, while also building for the future
- Get tips for finding great candidates and making the right hiring decisions
- Why you'll never go wrong by hiring people who think like marketers and act like journalists
- Find out which best practices for building team culture really matter
- Learn the most effective tips for keeping individual contributors and people managers happy and productive