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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

How to Build an Online Audience Through Powerful, Consistent Search Optimized Content Creation

Julia McCoy  (Founder, The Content Hacker)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: The Basics

Session Type: Breakout Session

Audience Level: Beginner

Vault Recording: TBD

Audience Level: Beginner

How do you build, grow, and nurture an audience that wants more from you, consistently? By creating comprehensive, valuable content that caters to the people you're trying to attract -- and optimizing that content to show where visibility pays off: in search rankings. With over 72% of the world's online traffic now originating from a search, you should know how to research and discover the right keywords that will pull in the right audience. What's more, how to create content around those keywords that will pull in the right audience. This talk will show you exactly how to do that. Julia McCoy has done it four times with four different brands. Every time she's launched a brand, she's built it up to a presence and consistent revenue solely through organic, SEO content creation. She has over 50,000 keyword rankings indexed in Google, and she earns sales on autopilot from eight years of building content that people find and interact with in search rankings. This is Julia's 'blueprint' talk -- the ultimate 'how to do it' when it comes to crafting, putting together, and publishing content that works to earn and pull in a real audience that only builds and grows over time.


  • Learn exactly how to research and pinpoint great keywords that equate to opportunities in content creation.
  • Learn how to connect keywords to the pain points of your real audience.
  • Learn how to craft '10x content' - comprehensive, valuable content that outperforms the average content benchmark in your industry.
  • With much of the secret sauce in consistency, learn where and how to publish your content and implement a consistent content schedule that never falls behind.