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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Erika Heald (Counsultant, Erika Heald Marketing Consulting)
Location: Grand Ballroom C
Date: Thursday, September 15
Time: 3:00 pm - 3:30 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Planning/Operations
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Executive thought leaders can catapult a company's content marketing program to success, but many teams struggle with knowing how to define an effective thought leadership program. This session will explain step-by-step how to identify the best executive thought leaders and define a unique thought leadership platform that plays to each executive's individual strengths. Attendees will receive free templates to fast-track their thought leadership platform planning process and learn how to integrate thought leadership into their day-to-day marketing team strategy.
In addition to receiving proven templates and frameworks to document a thought leadership platform, attendees will learn how to:
- Identify the organization's most appropriate thought leaders
- Match organizational thought leadership themes to the right subject matter expert
- Organize and plan a sustainable thought leadership platform
- Prioritize opportunities across multiple thought leaders
