How to Break Free of Boring B2B Content

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How to Break Free of Boring B2B Content

Lee Odden (CEO, TopRank Marketing)

Location: Room 11

Date: Wednesday, September 17

Time: 10:30 am - 11:05 am

Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Demand Generation

Vault Recording: TBD

Audience Level: Intermediate

The B2B marketing world has earned a reputation for being less than exciting. While the pressure to do more with less has led marketers to lean more on AI, much of the content is mediocre at best. To stand out and engage today's business buyers B2B brands need to break free of the boring and embrace creativity, emotion and storytelling. This presentation will show how the most creative B2B brands are breaking free of mediocrity with and without AI in ways that attract and engage more customers.

Takeaway

Learn what content B2B buyers respond to best
Facts tell but stories sell, how to find your story
How to use AI and not lose creativity
See real-world examples of B2B creativity in action