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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

How to Approach Webinar Content Like a TV Producer

Nikkole Couture  (VP GTM, Intrado Digital Media)

Emma Knuckman  (Director of Sales Enablement, Intrado Digital Media)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Virtual Events & Webinars

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Track Sponsor

Your audience is more remote than ever before. In this new world, how do you compete with their inbox, news feeds, Netflix and the home gym? With endless distractions, learn how to leverage live TV principles to capture the attention of your audience. Whether you’ve been hosting webinars for years or you’re just getting started, we’ll show you how to improve the production quality of your webinar in a few simple steps.


  • Transform your webinar content outline into a "run of show"
  • Identify new ways to present content beyond just boring slides
  • Incorporate new engagement techniques to create a dynamic program