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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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How to Analyze Content Performance Using Google Analytics: From Basics to Advanced

Andy Crestodina (Principal, Strategic Director, Orbit Media)

Location: MarketMuse Stage

Date: Wednesday, September 4

Time: 10:15am - 11:00am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: Advanced

Vault Recording: TBD

Audience Level: Advanced

Which of your content assets is the most compelling? Which posts attract visitors? Which source of traffic is the most valuable to your brand? Which marketing activities are the most profitable? What are most marketers missing in their analytics?

We've all got analytics. But are we using it well? Maybe not. Few marketers are getting the full value from their data. They don’t know what content is super effective and what is basically worthless.

This is the session where Andy Crestodina (co-founder, Orbit Media) shows you how to get real value from your analytics. You'll learn step by step how to find insights and take action. Be prepared to level-up your digital marketing expertise.

If you have Analytics, you have insights waiting to be discovered. Let’s make sure it’s set up properly and then do real analysis, answer important questions, and draw valuable conclusions. Takeaways include:

  • Proper setup of Google Analytics for content marketers

  • A quick review of the most important reports for measuring content performance

  • Questions and insights: how to measure the impact of your content and promotion efforts

  • A few advanced tactics for deeper insights and greater impact

It only takes a few minutes to find the nuggets of information that will make you a better marketer - the truth waiting to be discovered in your analytics. By the end of this presentation, you’ll have a new mindset and new tools for making the decisions that make the difference in your marketing.