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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

How Pop-Marketing Saved The World

Joe Cox (Founder, The Pop-Marketer)

Adam Forstadt (Executive Creative Director, Truffle Pig)

Date: Thursday, September 5

Time: 12:20pm - 1:05pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Beginner

Vault Recording: TBD

Audience Level: Beginner

Your SEO game is strong, your videos are optimized, your newsletter is bangin', but your audience isn't growing fast enough and the C-Suite doesn't understand the long game. Modern marketers who have followed all of the best practices are left asking what did I miss?

Joe teaches marketers and brands techniques and strategies born from fandom & pop-culture that will make your content radiate beyond algorithms & optimizations and let you swim confidently in the stormy but bountiful seas of modern PR, experiential marketing and collabs.

In 45 minutes he'll teach you how to build anticipation for your new product like Marvel does with the new Ms. Marvel trailer, build a collaboration strategy that rivals Lego, or bring your brand's voice to life like Tomb Raider.

Takeaway

  • Brands that can integrate their brand more with the things that their consumers love will win in 2019.
  • Experiential isn't about the event, but about how you scale that experience with content.
  • The real power of influencers is using them as consultants of cool, not for their Instagram feed.