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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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How Pop-Marketing Saved The World: Is Nostalgia Back From the Future?

Joe Cox (Founder, The Pop-Marketer)

Adam Forstadt (Executive Creative Director, Truffle Pig)

Location: Room 6

Date: Thursday, September 5

Time: 12:20pm - 1:05pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Beginner

Vault Recording: TBD

Audience Level: Beginner

Joe Cox & Adam Forstadt have helped bring content strategies to life for The Bravo Network & Family Guy to Red Bull & Coca-Cola. They're both Pop-Marketers, on the frontlines of the integration of Popular Culture and Brand Marketing. They’ve worked with each other over years and usually tend to share one brain about how great branded content works. That is until now.

The one thing they can’t agree on is nostalgia’s role in a modern marketer’s toolbox. Joe believes it’s a powerful force that quickly connects with an audience, while Adam says it’s branded content’s equivalent to junk food and that marketers should look to the future rather than going comfortably numb into the past.

Attendees will watch Joe & Adam battle it out on the #CMWorld19 stage and you’ll decide who comes out on top. The real winner will be the audience who will get tons of great insights, case studies from Netflix to TikTok and tips and tricks from two of the industries most dynamic content pros.

Takeaway