Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

How Mercer Generated 2,770% More Leads with a Targeted, Content-Centric Lead Gen Strategy

Danielle Amato  (Segment Marketing Leader, Mercer)

Location: Room 6

Date: Wednesday, September 14

Time: 11:40 am - 12:10 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Only 2.35% of landing page traffic converts to leads. Put another way, Marketers are knowingly pouring 97.65% of their budget down the drain. If our sole purpose as B2B Marketers is to make Sales easier, we need to rethink where we’re spending our time and money.

Join Danielle Amato, Segment Marketing Leader at Mercer, to uncover how pivoting to a new lead generation strategy dramatically boosted engagement, generating 2,770% more leads.


Marketers will learn:

  • How to leverage first-party data and the right metrics to make strategic decisions that inspire results
  • Ways to build content that speaks directly to your audience and increase engagement
  • How to segment audiences for a hyper-targeted approach to drive buyers through the funnel
  • Ways to reach your in-market audience
  • Proven tips to decrease costs and increase engagement requests
Are you ready to learn how you can pivot your marketing strategy for sales-approved results?