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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

How LinkedIn Marketing Solutions is Using the Blog to Power Its Growth Engine

Tequia Burt  (Editor in Chief, LinkedIn Marketing Solutions Blog, LinkedIn)

Steve Kearns  (Senior Content Marketer, Linkedin)

Location: Room 6

Date: Friday, September 16

Time: 9:20 am - 9:50 am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Planning/Operations

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The LinkedIn Marketing Blog acts as the external 'voice' of our Marketing Solutions business and is a critical education and conversion vehicle for B2B marketers looking to excel with LinkedIn advertising. Publishing content five times a week, the blog comprises more than 175,000 global subscribers and 2.5 million annual page views. It also serves as a key campaign activation tool for LMS marketing, sales and product organizations, spotlighting business news, LinkedIn advertising best practices and more. At its current operating level, the blog sourced millions of dollars in bookings in FY21, up 80% over FY20. In this session, you'll discover how LinkedIn's marketing blog sits at the center of its content marketing operations.


You'll learn:

*Why blogs are still relevant in content marketing programs
*How to successfully run a corporate blog
*How to effectively use data to tell your story