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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

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How LinkedIn is Using its Blogs as a Vehicle for Building Diversity Against a Backdrop of Growth

Tequia Burt  (Editor, Blog and Social Media, LinkedIn)

Sean Callahan  (Senior Content Marketing Magager, LinkedIn)

Location: Grand Ballroom A

Date: Wednesday, September 29

Time: 11:00 am - 11:30 am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

PAN Communications Inc.
Track Sponsor

Following the worldwide civil unrest sparked by the murders of George Floyd, Breonna Taylor, and Ahmaud Arbery, Diversity, Equity, and Inclusion (DEI) initiatives were finally put front-and-center in business plans at companies across the country. LinkedIn is no exception. As LinkedIn Sales & Marketing Solutions communities continue to scale (adding more than 100,000 subscribers over the past five years) it's more important than ever to encourage strong, authentic engagement by sharing content that helps marketers from all walks of life -- including those from traditionally underrepresented groups -- stay connected and inspired on our platform. In this session we'll share how we're doing it.


You will learn:

• How providing a more inclusive perspective helps the business' bottom line
• How to be more inclusive in your content marketing efforts
• How to avoid virtue signaling and put more authenticity behind your content marketing efforts