Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

How Kimpton Hotels Uses Interactive Content To Hone Its Creative Edge While Delighting Customers

Cari Bojanowski  (Director of Brand Digital Marketing, Kimpton Hotels)

Alex Kelly  (Director of Digital Marketing, Ceros)

Date: Wednesday, September 14

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Visual Storytelling

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Meet like you mean it. Following the pandemic's two-year disruption to the meeting and event industry, Kimpton Hotels set out to show meeting planners how to deliver more meaningful meetings. Kimpton utilized Ceros' content creation platform to develop a dynamic microsite for its "No Ordinary Agenda" campaign, designed to inspire meeting planners to reimagine how they bring teams together. From sample agendas to dynamic imagery to interactive maps, the microsite allows meeting planners to explore a host of creative event options through an immersive experience. Kimpton utilizes the site as a destination landing page for lead generation, integrating paid media, as well as a sales tool for hotel sales managers to showcase and close business with clients. In this presentation, Cari Bojanowski, Director of Brand Digital Marketing at Kimpton and Alex Kelly, Director of Digital Marketing at Ceros share how leading brands have found a creative and competitive edge using interactive content.

Takeaway

- How leading brands have found their creative superpower by incorporating interactive content into their digital and demand generation initiatives.
- Creative inspiration for interactive features that really engage buyers and customers, and hook their hearts and minds with surprise and delight.
- Best practice tips for designing and using interactive microsites across teams, from lead capture to sales enablement tools, to support the end-to-end customer journey.
- How to effectively partner with your creative technology partner to go from good to great, and excite your internal stakeholders.



FOLLOW CONTENT MARKETING WORLD ON SOCIAL