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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Cari Bojanowski (Director of Brand Digital Marketing, Kimpton Hotels)
Alex Kelly (Director of Digital Marketing, Ceros)
Location: Room 24
Date: Wednesday, September 14
Time: 12:20 pm - 12:50 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Visual Storytelling
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Meet like you mean it. Following the pandemic's two-year disruption to the meeting and event industry, Kimpton Hotels set out to show meeting planners how to deliver more meaningful meetings. Kimpton utilized Ceros' content creation platform to develop a dynamic microsite for its "No Ordinary Agenda" campaign, designed to inspire meeting planners to reimagine how they bring teams together. From sample agendas to dynamic imagery to interactive maps, the microsite allows meeting planners to explore a host of creative event options through an immersive experience. Kimpton utilizes the site as a destination landing page for lead generation, integrating paid media, as well as a sales tool for hotel sales managers to showcase and close business with clients. In this presentation, Cari Bojanowski, Director of Brand Digital Marketing at Kimpton and Alex Kelly, Director of Digital Marketing at Ceros share how leading brands have found a creative and competitive edge using interactive content.
- How leading brands have found their creative superpower by incorporating interactive content into their digital and demand generation initiatives.
- Creative inspiration for interactive features that really engage buyers and customers, and hook their hearts and minds with surprise and delight.
- Best practice tips for designing and using interactive microsites across teams, from lead capture to sales enablement tools, to support the end-to-end customer journey.
- How to effectively partner with your creative technology partner to go from good to great, and excite your internal stakeholders.
