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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

How Influencers Can Ignite Your Content Marketing

Jason Falls  (Senior Influence Strategist, Cornett)

Location: Room 23

Date: Thursday, September 15

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Social Media/Influencer Marketing

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

You take the time to create great content. You build a plan to distribute and promote it to get it in front of the right people at the right time. And still, sometimes it doesn't quite hit the mark. Why? Because it's coming from you. What if you let someone else create the great content? Someone who was really good at doing so? What if you let them promote it to their audience for you? And their audience is exactly who you want to reach? The content then becomes rocket fuel to ignite them around your message and brand because it didn't come from you. It came from someone who influences them. Someone they trust and rely on for content every day. This is true influence content marketing (notice there's not an R there). In this session, Jason Falls will show you why your assumptions about influencers are wrong and how they may just be the key to setting your content on fire.


  1. Understand how forward-thinking brands are leveraging influencers for content ... not just endorsement.
  2. Learn how to apply influence marketing throughout your content plan to create and amplify in ways you haven't before
  3. See content creators, online and offline, in a way that makes your job easier, but more impactful