Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

How Global Brands are Translating Content at Scale

Adam Railton  (Head of Marketing and Sales Solutions, Unbabel)

Location: Grand Ballroom B

Date: Wednesday, September 14

Time: 11:40 am - 12:10 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All


Delivering on-brand content that engages customers across many languages can be a challenge for global companies. Legacy methods can’t deliver the right quality at speed or scale, and the customer experience suffers.

In this session you’ll learn about how global brands are using AI-powered, human-refined translation to convert more customers and accelerate their international growth, faster than ever before.


1. Practical advice on taking your content into new global markets
2. Real-life examples of global brands that are translating successfully at scale
3. Innovative approaches to technology and automation