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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

How Employees Can Create Content that Engages and Builds a Dedicated User Community

Chris Luecke (Account Executive, Rockwell Automation)

Date: Friday, September 6

Time: 8:00am - 8:45am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Audience Building

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

When you need to engage a customer base of Millennial and Gen Z decision-makers, how do you create content that resonates with that audience, and builds a community of your most dedicated users? Rockwell Automation Account Executive Chris Luecke started Manufacturing Happy Hour – a video-series-turned-manufacturing-industry-community – to do just that! In this session, you'll learn how you and your individual team members can leverage a combination of content creation tools, social media, and live events to build deeper relationships with your clients, all while creating a strong pipeline of fresh leads

Takeaway

1. Why empowering your employees to create and distribute self-generated content is essential to engaging the modern customer

2. Understanding what type of content resonates with your audience, and how to create content that engages younger generations in the workforce

3. How to turn your content into an engaged user community

4. An actionable, 3-part structure that anyone can use to start creating written, audio, or video content today, specifically: a.) setting a clear expectation up front as to what the audience will learn, b.) limiting the message to 3 key takeaways (features, benefits, success stories, etc.), and c.) ending with a call-to-action or a quick win for the audience.