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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

How employee engagement can tell a better story

Shane Shaps  (President & Founder, 520 East Brands)

Date: Thursday, September 30

Time: 11:15am - 11:45am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

How can a small business involve employees in content? A family business in Louisville, Kentucky faced this issue & together we solved it.

Throughout 2020 & 2021, we've seen a return to true, engaging conversation on social. The one piece of the mix this brand needed was behind-the-scenes content only an internal member of the team would have access to: unstaged action shots, quick in-the-moment videos.

We collaboratively created a strategy in which salespeople and installers send us images & videos they see on jobsites and we turn those into pieces of storytelling content. Now the community can get a better picture of what this company is about through their stories.

This session will focus on where the we found the gaps in content and how we engaged the full team to be part of the process – and results yielded. Follow this roadmap for your company and reap the rewards.

Takeaway

  • How to specifically engage all team members to be a part the brand's storytelling (yes, even blue collar folks)
  • How to build REAL content that isn't overproduced and salesy
  • How to partner as agency and maintain job security when asking the client to submit content pieces.



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