Scheduler 2025

Start shaping your CMWorld experience. Use the filters to explore sessions and speakers that address your toughest marketing challenges. New sessions added weekly – check back often!

Sign In Create Account Export | Need Help?
All Sessions Speakers My Schedule

How Content Marketing Leaders Are Actually Using AI

Julie Hochheiser Ilkovich  (Managing Partner, Masthead)

Sangeeta Prasad  (Chief Marketing Officer, Slalom)

Location: Room 6B

Date: Wednesday, September 17

Time: 11:20 am - 11:55 am

Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!

Audience Level: Intermediate

Session Type: Session

Track: Thought Leadership

Vault Recording: TBD

Audience Level: Intermediate

WICMA

AI is transforming content marketing—but beyond the hype, what does that really look like in day-to-day workflows? In this practical, behind-the-scenes session, content marketing leaders will share case studies that reveal how they are truly integrating AI into their strategies to drive efficiency, enhance creativity, and deliver measurable results. You’ll gain clarity on what’s working, what’s not, and how to start using AI tools with intention and impact.


Takeaway

  • Explore real-world case studies that show how content marketers are using AI to streamline workflows and improve results
  • Learn how to evaluate which AI tools and use cases make sense for your brand
  • Walk away with practical tips for getting started—or going deeper—with AI in your day-to-day content work


This session is brought to you by the Women in Content Marketing Association (WICMA), a dynamic organization dedicated to celebrating, connecting, and empowering women in content marketing. Through three core pillars—Awards, Community, and WICMA Connect—WICMA fosters recognition, collaboration, and professional growth for women at every stage of their careers.