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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

How content marketers can impact sales through Account-Based Marketing

Pam Didner  (B2B and Tech Marketing Consultant, Author and Speaker)

Date: Tuesday, October 13

Time: 1:00pm - 4:00pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

One of the most important measurable B2B marketing activities is to drive demand generation or create leads for sales. Guess what? Content marketers can impact sales through account-based marketing (ABM) which coordinates your sales and marketing campaigns across all stages. Whether you're targeting 1 or 10,000 accounts, ABM helps your organization customize your marketing outreach. In this workshop, Pam will share ABM essentials checklists and templates to help you deploy a successful program within your own organization. Let's take content marketing to the next level.


You'll learn how to:
  • Develop a clear overview and goals for your ABM program
  • Identify and reach stakeholders involved in the purchase decision
  • Set up and deliver relevant messaging through the purchase journey
  • Create personalized campaigns that map to clearly defined targets
  • Tie your content marketing program to ABM