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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

How content marketers can impact sales through Account-Based Marketing

Pam Didner  (B2B and Tech Marketing Consultant, Author and Speaker)

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

One of the most important measurable B2B marketing activities is to drive demand generation or create leads for sales. Guess what? Content marketers can impact sales through account-based marketing (ABM) which coordinates your sales and marketing campaigns across all stages. Whether you're targeting 1 or 10,000 accounts, ABM helps your organization customize your marketing outreach. In this workshop, Pam will share ABM essentials checklists and templates to help you deploy a successful program within your own organization. Let's take content marketing to the next level.


You'll learn how to:
  • Develop a clear overview and goals for your ABM program
  • Identify and reach stakeholders involved in the purchase decision
  • Set up and deliver relevant messaging through the purchase journey
  • Create personalized campaigns that map to clearly defined targets
  • Tie your content marketing program to ABM