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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

How Constantly Curious Brands Dare To Do Different & Grow In Value

Jon Burkhart  (Founder, TBC Global)

Michiel Schoonhoven  (Founder, NXTLI)

Date: Friday, September 16

Time: 8:40 am - 9:10 am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Brand Strategies

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

How do brands spark your curiosity and stand out? How do they keep attention in this era of competing distractions? In this high-energy session, globetrotting speaker Jon Burkhart will propose his Dynamic Difference Theory (DDT) as a potential answer. He'll show how "kinetic content" builds brand loyalty. Then he'll fight with CMW Hall of Fame 11-timer Michiel Schoonhoven about which content grew the company's digital value the most. Expect a wrestling-inspired Battle Royale format with brands from the 31 countries Jon & Michiel have worked in. Head-to-head, Slovakian beer's hockey stadium stunt or Guatemalan sneaker high-speed storytelling? Which was dynamically different? Which won over more raving fans? Which one could we forecast and show the most growth in the company's digital value from? Along the way, your dynamic duo will teach you how to ask better "firecracker questions" so your brands stand out and grow wildly.


How brands use questions & smart storytelling to stand out.
How speed and surprise create remarkable relevance.
How to kickstart a kinetic content revolution.
How curiosity helps grow the digital value of your company.
How to show real business results from your content.