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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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How Connecting Content and Commerce Is the Future (And Can Drive 1,447% B2C Growth)

Aaron Orendorff (Founder, iconiContent)

Griffin Thall (CEO, Pura Vida Bracelets)

Location: Room 25

Date: Wednesday, September 4

Time: 3:05pm - 3:50pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Future Trends

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Drawing together data, the best of today’s direct-to-consumer (DTC) content marketing, and a behind-the-scenes look at exactly how Pura Vida has become one of the world’s fastest-growing online brands … you’ll discover how to connect content and commerce across your B2C funnel.

The power of content resides not in its direct ability to sell — although it can sell. Content’s true power comes from galvanizing an audience, entering its heart and mind through a consistent story well told. Brands that deliver this sew themselves into the lives of their customers in a way that products can’t.


  • What three ingredients drive story-led commerce (and the one killer mistake) drive story-led commerce
  • How Pura Vida unites influencers and micro-influencers around a lifestyle, not a product
  • Why consumers crave brands with a mission and social consciousness as well as how to unleash UGC as your secret weapon