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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Creating Authentic Content for a $1.5 Trillion Audience

Christine Carter (Writer,, Global Marketing Strategist)

Date: Friday, September 6

Time: 9:00am - 9:45am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Millennial Marketing

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Fifty-five percent of millennial moms are asked for their opinion about purchasing decisions, compared to 39% of total moms. But while black mothers have an enormous spending power and over-index in a number of CPG categories, three out of four moms still say companies have no idea what it’s like being a mom. We’ll connect the dots for brands between them and a consumer who might not even be on their radar… black millennial moms. We’ll dig into each take-away point with data and case studies.

Takeaway

  • Hire a diverse marketing team ... and empower them. Turn to freelancers and influencers to also generate content.
  • Respect the candor and blunt nature of black millennials on social media. Adopt these attributes for your brand messaging.
  • Learn why the lack of diversity in the marketing and advertising industry isn't the only problem. Generational shifts in consumer backgrounds exacerbates the divide between brand managers and minority consumers. Case in point: The generation with the largest consumer spending power to date (millennials) is also a generation that is more diverse than its predecessors.