Content Marketing World is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

How Can The Black Millennial Save Your Brand

Christine Carter (Writer and Global Marketing Strategist, Writer and Global Marketing Strategist)

Date: Friday, September 6

Time: 9:00am - 9:45am

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Millennial Marketing

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Of the 548,000 Americans employed in advertising and communications in 2016, just 4.1 percent are black and 12.3 percent are Hispanic or Latino. Yet as the heads of households, Latina and black women have a combined consumer spending power that will reach over $3 billion in just three years. These women may not be well represented in corporate America, but they contribute to a sizable chunk of our nation's economy. If your brand is looking to capture share of these consumer's wallets, it's time to learn how to create content and communicate in a #blackgirlmagic kinda way.

Takeaway

  • Hire a diverse marketing team ... and empower them. Turn to freelancers and influencers to also generate content.
  • Respect the candor and blunt nature of black millennials on social media. Adopt these attributes for your brand messaging.
  • The lack of diversity in the marketing and advertising industry isn't the only problem. Generational shifts in consumer backgrounds exacerbates the divide between brand managers and minority consumers. Case in point: the generation with the largest consumer spending power to date (millennials) is also a generation more diverse than its predecessors.