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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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How Buyer Engagement Data Can Help Maximize ROI of Lead-Generating Content

David Fortino (SVP Audience, Marketing, and Product, Netline Corporation)

Carolina Alves (Inbound Marketing Specialist, Aggreko)

Location: Room 4

Date: Thursday, September 5

Time: 1:45pm - 2:30pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: B2B/B2C Strategy Case Studies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

NetLine

Join David Fortino, SVP Audience, Marketing & Product at NetLine and Carolina Alves, Inbound Marketing Specialist at Aggreko as they share the recipe for content-centric lead generation that drives measurable ROI. David will explore key data from NetLine’s 2019 State of B2B Content Consumption and Demand Report, giving content marketers the framework to apply first-party buyer engagement data to their campaign strategies. Carolina, a fellow CMWorld veteran, shares how Aggreko has blown away lead goals with their content.

Takeaway

Marketers will learn:

  • How to leverage buyer engagement data to optimize their campaign strategy
  • Why first-party data is a must when relying on third-party solutions
  • How content marketers can maximize ROI on content and meet pipeline objectives