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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

How Brands Can Integrate Podcasts and Livestreaming to Drive Content Success

Christoph Trappe  (The Authentic Storyteller, The Authentic Storytelling Project)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Many brands across B2B, B2C and D2C are getting into the podcasting game. It makes sense. Podcasts are yet another way to get in front of your audiences and build an authentic connection.

Podcasting can also help with SEO. But as often is the case, there are ways to maximize your podcast content even further. That of course includes writing blog post content from it, but the latest is to livestream your show to multiple channels for even more exposure.

It depends on brand and industry what channels work the best, and we'll discuss the pros and cons for:
Twitter
YouTube
Facebook
LinkedIn
Amazon Live
and whatever else pops up this summer

This session will share how to integrate these new channels into your overall strategy to truly throw your content a parade and drive as many results as possible with a good Return on Effort.

Takeaway

  • Understanding the model of total integration with livestreaming as a centerpiece of content creation and strategy
  • Understanding what's needed to pull it off with fewer headaches
  • Understanding how to integrate it with the overall strategy.



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