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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

How B2B Sales Teams Can Use Synchronous and Asynchronous Video to Build Their Pipeline on LinkedIn

Viveka von Rosen  (Chief Visibility Officer, Vengreso)

Date: Wednesday, September 29

Time: 3:30pm - 4:00pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Demand Generation/Sales Enablement

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

B2B sales teams are not still not making use of video to the extent they could be.

By now we all know the necessity of synchronous video (like Zoom meetings and Lives) and Asynchronous video (like Video email and messaging, video posts or video stories) in sales engagement.

But are B2B Sales professionals even using it?

My session focuses on the necessity of video for sales team success and will demonstrates with use cases and strategies, how they can be using LinkedIn video features to engage prospects and land more deals. In my program I will discuss strategies that sellers can utilize immediately to:
* Build their branding using Native video
* Build their Credibility with LinkedIn Live
* Build their business by creating more conversations with LinkedIn Video messaging.


  • Modern Sellers utilize Native video on LinkedIn to build their brand. I will showcase the use of introduction videos in the Featured section giving their buyers or audience a better sense of who they are.
  • B2B Sellers also need to get used to video messaging on LinkedIn. Not only will they stand out from every other seller out there, but are likely to see a significantly higher response rate and more booked meetings. I'll share the strategies we teach and the successes our clients have experienced.
  • If sellers really want to build credibility in their industry, company or vertical, they could apply for a LinkedIn Live. Those who have utilized LinkedIn Live in a consistent and strategic way have the potential to greatly increase their audience, and the confidence of their buyers. I'll share some strategies we've used that have grown #VengresoLive.