View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
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Lee Odden (CEO & Co-Founder, Top Rank Marketing)
Location: Room 26
Date: Thursday, September 30
Time: 2:45 pm - 3:15 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!
Track: Search Engine Optimization
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Great content isn't so great if it's not easy to find and findable content isn't effective if it's not trusted. Content is the reason search engines began and yet many content marketers are not taking full advantage of opportunities to optimize the search experience. This presentation by B2B marketing pro Lee Odden will show how B2B content marketers can create findable, credible content that helps companies become the best answer for their customers and influence action across the customer journey.
