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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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How AI Automates Time-Consuming Research for Your Content Strategy

Jeff Coyle (Chief Product Officer, MarketMuse)

Location: Room 5

Date: Thursday, September 5

Time: 2:50pm - 3:35pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: AI/Machine Learning

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Marketing AI Institute surveyed marketers to identify which use cases they would like automated with AI, and three of the top four revolved around content strategy: analyzing existing online content for gaps and opportunities, choosing keywords and topic clusters for content optimization, and creating data-driven content.


Participants will walk away with an understanding of:

  • How to conduct a gap analysis of their content and that of their competitors', identifying striking-distance opportunities for immediate impact
  • What makes an effective pillar page and topic cluster, including how to scale it across several topics
  • The right metrics to rely on to drive your content strategy