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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

How a behavioral insights-driven content strategy fuels high-performance GTM Campaigns at Confluent

Jess Larkin  (Senior Manager, Strategic Marketing, Confluent)

Adam Perry  (VP of Product Marketing, Folloze)

Location: Room 26

Date: Wednesday, September 14

Time: 11:40 am - 12:10 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All


In today's dynamic economy, relevant content is essential to engage top prospects and customers, accelerate pipeline and improve close rates. Content teams that leverage insights derived from digital buyer journey insights and sales feedback effectively deliver timely content that converts prospects faster. But to be effective, you need the right mix of data, feedback, and tight orchestration between frontline marketing, sales, and content teams.

Confluent, a full-scale data streaming platform provider, has developed a mature ABM model that powers accelerated sales, deep account penetration, and a rich source of insights to drive a refined and efficient content engine.


1. Uses intent, SEO, and customer interaction data to clearly understand the needs of target buyers and create content that resonates and drives performance at every touch point.
2. Seamlessly enables field marketing and sales to deliver content in the moments that matter across complex customer journeys.
3. Orchestrates tight relationships across customer success, sales, and buyers to ensure company-wide buy-in on content initiatives.