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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

How a behavioral insights-driven content strategy fuels high-performance GTM Campaigns at Confluent

Jess Larkin  (Senior Strategic Marketing Manager, Confluent)

Adam Perry  (VP of Product Marketing, Folloze)

Location: Room 26

Date: Wednesday, September 14

Time: 11:40 am - 12:10 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Confluent

In today's dynamic economy, relevant content is essential to engage top prospects and customers, accelerate pipeline and improve close rates. Content teams that leverage insights derived from digital buyer journey insights and sales feedback effectively deliver timely content that converts prospects faster. But to be effective, you need the right mix of data, feedback, and tight orchestration between frontline marketing, sales, and content teams.

Confluent, a full-scale data streaming platform provider, has developed a mature ABM model that powers accelerated sales, deep account penetration, and a rich source of insights to drive a refined and efficient content engine.

Takeaway

1. Uses intent, SEO, and customer interaction data to clearly understand the needs of target buyers and create content that resonates and drives performance at every touch point.
2. Seamlessly enables field marketing and sales to deliver content in the moments that matter across complex customer journeys.
3. Orchestrates tight relationships across customer success, sales, and buyers to ensure company-wide buy-in on content initiatives.



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