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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

How 3 Videos Killed the Email Star

Erin Ellis  (Senior Manager, Content Marketing, Vidyard)

Location: Grand Ballroom C

Date: Thursday, September 15

Time: 11:40 am - 12:10 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All


The Buggles were onto something when they predicted the power of video would be lethal. Since the release of the 1980 hit classic, video has claimed many casualties, including a variety of marketing strategies… it's that good.

Join Erin Ellis, Senior Manager of Content Marketing at Vidyard as she discusses the three essential marketing videos that drive impact across the funnel and how to create them.

Marketers looking to do more with less will learn the impact of video on today’s complex buying cycles and ever changing customer journey and leave with tactical tips on how to start putting video to work throughout the funnel!


  • Which three videos you need and how to create them
  • Where to use each video throughout your buyer’s journey
  • How to maximize the impact of video within ABM