SEPTEMBER 13-16 | CLEVELAND
SEPTEMBER 21-22 | ONLINE
Content Marketing World is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Erin Ellis (Senior Manager, Content Marketing, Vidyard)
Location: Grand Ballroom C
Date: Thursday, September 15
Time: 11:40 am - 12:10 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Innovation
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
The Buggles were onto something when they predicted the power of video would be lethal. Since the release of the 1980 hit classic, video has claimed many casualties, including a variety of marketing strategies… it's that good.
Join Erin Ellis, Senior Manager of Content Marketing at Vidyard as she discusses the three essential marketing videos that drive impact across the funnel and how to create them.
Marketers looking to do more with less will learn the impact of video on today’s complex buying cycles and ever changing customer journey and leave with tactical tips on how to start putting video to work throughout the funnel!
